Liquid8: Powering Recommerce for Indonesia’s E-commerce Economy

Liquid8 is turning one of Indonesia’s biggest e-commerce headaches returns and excess stock into a thriving opportunity. Founded in 2023 by long-time friends and logistics veterans Mike Roosevelt and Niko Abdulrachman, Liquid8 is building the country’s first B2B liquidation and recommerce platform with sustainability at its core.

With over 20% of Indonesia’s e-commerce deliveries failing (largely due to cash-on-delivery drop-offs in tier-2 and tier-3 cities), brands are sitting on tons of unsold or returned inventory. Liquid8 takes that inventory, processes it, and resells it to MSMEs at a discount, keeping goods out of landfills while helping small businesses grow.

Having already “re-commerced” over 2,100 metric tons of inventory in less than a year, Liquid8 is positioned at the intersection of ESG, logistics, and digital B2B trade.

Why They Stand Out

Liquid8 has found a high-impact niche that solves a massive problem at scale. While many startups chase the front end of e-commerce, Liquid8 is reimagining what happens after the cart, returns, failures, and unsold goods.

What makes them unique:

• Circular Economy Play: Liquid8 isn’t just reselling goods, it’s powering a second life for products that would otherwise go to waste.

• MSME Enablement: The platform gives Indonesia’s 60M+ small businesses access to quality, low-cost inventory.

• End-to-End Ops: From collection to eco-friendly disposal, Liquid8 manages every step, something traditional liquidation firms don't.

• ESG-First: Liquid8 treats unrecoverable stock responsibly, using incineration and treatment plants to ensure zero landfill contribution.

Add to that a partnership with SPIL Ventures (the VC arm of Indonesia’s largest logistics company), and you get a startup uniquely equipped to scale efficiently within the nation’s fragmented supply chain.

Why Watch

Backed by one of Indonesia’s top logistics operators and led by a team that knows the supply chain inside out, Liquid8 is poised to be the leading infrastructure layer for recommerce in Southeast Asia.

With Indonesia’s e-commerce GMV expected to surpass $150B by 2025 and return rates ranging between 15–30%, Liquid8 is capturing value in a part of the supply chain most companies write off. Their traction is real, their TAM is massive, and their platform is lean, tech-enabled, and built to scale.

From here, expect:

• Expansion of liquidation categories (electronics, home goods, apparel)

• Geographic growth across more Indonesian provinces

• Potential cross-border recommerce partnerships in Southeast Asia

Meet the Team

• Mike Roosevelt (Co-Founder & CEO): Former Lazada Logistics Indonesia exec with deep operational and marketplace expertise.

• Niko Abdulrachman (Co-Founder & COO): Distribution expert and sustainability evangelist focused on building circular logistics infrastructure.

WOWS Take

With a mission aligned to circular commerce, a digitized liquidation platform, and the backing of one of Indonesia’s top logistics firms, Liquid8 is making the back end of e-commerce as valuable as the front. Their traction across inventory recommerce and MSME enablement gives them an edge in both sustainability and scale.

With massive whitespace, local regulatory tailwinds, and a fast-growing inventory ecosystem, Liquid8 is set to become the go-to recommerce infrastructure for e-commerce in Indonesia and beyond. Their strong early execution, ESG-first model, and logistics DNA make them one of the most investable climate-logistics startups in Southeast Asia today.

Want to be part of the recommerce revolution in Indonesia?
Liquid8 turned e-commerce waste into a winning pitch at our Climate & Commerce Demo Day. Watch their demo and explore their profile on WOWS Dealflow.