Electrix: Turning Spreadsheet Chaos into AI-Driven Clarity for Southeast Asia’s Enterprises

Electrix is a Hong Kong–based AI and data analytics startup on a mission to turn business data chaos into clarity. Founded in 2024 by industry veteran Simo Kouidi, Electrix delivers powerful, AI-powered business intelligence solutions that go far beyond traditional dashboards. With a philosophy of “no PowerPoints, only live dashboards,” Electrix empowers companies to make smarter, faster decisions with real-time, actionable insights seamlessly integrated into the tools teams already use. The company builds data ecosystems that don’t just report on the past they anticipate the future.

Why They Stand Out

What makes Electrix different isn’t just its sleek dashboards or automation wizardry, it’s the philosophy behind the tech. Born from its founder’s deep-rooted obsession with clarity and results, Electrix refuses to follow the dull script of static reports and bloated consultancy decks. Instead, they embed AI into every layer of their analytics stack, allowing business leaders to talk to their data in plain English and get instant answers. Think ChatGPT for your sales pipeline, marketing spend, or supply chain.

Electrix blends sharp design, deep integration, and natural language interfaces to create a frictionless experience for end users. Clients don’t just receive insights, they receive custom-built tools that guide their decision-making, day in and day out. This isn’t just analytics; it’s operational transformation. And it works, because Electrix builds for humans, not just for tech stacks.

Why Watch

The timing couldn’t be better. Businesses worldwide are pouring billions into digital transformation, yet most still wrestle with scattered spreadsheets, clunky dashboards, and decision fatigue. Electrix meets this moment with precision: offering clarity, speed, and predictive smarts in a single, unified layer. Their tools are sticky, their UX is intuitive, and their AI agents are quietly revolutionizing how teams interact with information.

Even more compelling? They’re already thinking two steps ahead, experimenting with autonomous agents, self-improving data pipelines, and predictive dashboards that surface insights before teams even think to ask. In a world where speed and foresight are the new competitive edge, Electrix is building the brain that modern companies will run on.

Meet the Team

• Simo Kouidi – Founder & CEO
  From Moroccan call centers to leading Business Intelligence at CHANEL, Simo is a visionary founder who fuses grit with world-class data strategy and builds solutions that actually get used.

• Ashutosh Udhlani  – Business Development Manager
  A cross-functional communicator and data evangelist, Udhalani bridges client needs with powerful tech, making sure Electrix’s insights translate into measurable impact.

WOWS Take

With massive whitespace, tailwinds from the AI revolution, and a sticky, daily-use analytics product, Electrix is primed to become the intelligence layer for modern businesses across Asia and beyond. Their early traction, future-facing build, and relentless focus on usability position them as one of the most investable AI startups in the region today.

Want to be part of the AI-powered data revolution?

Check out Electrix’s profile on WOWS Global’s Deal Flow platform and discover other innovative startups shaping the future.